Marketing and Social Media

Marketing i social media

Master's

Table of contents

Marketing and Social Media at WSAiB »
Definitions and quotes »

⇑Marketing and Social Media at WSAiB

Field of studies: Management

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Studies online

Description:
pl

University website: en.wsaib.pl

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Social

Living organisms including humans are social when they live collectively in interacting populations, whether they are aware of it, and whether the interaction is voluntary or involuntary.

Wikipedia

Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

Wikiquote

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)