Marketing Psychology and New Media

Marketing is far too important to be left only to the marketing department!.

Truly, if you want to ascertain what love there is in you or in another person, then pay attention to how he relates himself to one who is dead. If one wishes to observe a person, it is very important for the sake of the observation that one, in seeing him in a relationship, look at him alone. When one actual person relates himself to another actual person, the result is two, the relationship is constituted, and the observation of the one person alone is made difficult. In other words, the second person covers over something of the first person; moreover, the second person can have so much influence that the first one appears different from what he is. Therefore a double accounting is necessary here; the observation must keep a special account of the influence the second person has on the person who is the object under observation through his personality, his characteristics, his virtues, and his defects. If you could manage to see someone shadowboxing in dead earnest, or if you could prevail upon a dancer to dance solo the dance he customarily dances with another, you would be able to observe his motions best, better than if he were boxing with another actual person or is he were dancing with another actual person. And if, in conversation with someone, you understand the art of making yourself no one, you get to know best what resides in this person.

Western psychologists accuse religion of repressing the vital energy of man and rendering his life quite miserable as a result of the sense of guilt which especially obsesses the religious people and makes them imagine that all their actions are sinful and can only be expiated through abstention from enjoying the pleasures of life. Those psychologists add that Europe lived in the darkness of ignorance as long as it adhered to its religion but once it freed itself from the fetters of religion, its emotions were liberated and accordingly it achieved wonders in the field of production.