Marketing in Digital Transformation

Marketing w cyfrowej transformacji

Master's

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Marketing in Digital Transformation at Uniwersytet WSB Merito Poznań »
Definitions and quotes »

⇑Marketing in Digital Transformation at Uniwersytet WSB Merito Poznań

Field of studies: Marketing and Sales

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: part-time studies

Studies online

Description:
pl

University website: www.merito.pl/english/poznan

⇑Definitions and quotes

Digital

Digital usually refers to something using digits, particularly binary digits.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)

Wikiquote

Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

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