Marketing Psychology and New Media

Psychologia marketingu i nowych mediów

Bachelor's

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Marketing Psychology and New Media at Uniwersytet DSW »
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⇑Marketing Psychology and New Media at Uniwersytet DSW

Field of studies: Psychology in Business

Language: Polish Studies in Polish

Subject area: social

Kind of studies: full-time studies, part-time studies

Description:
pl

University website: www.dsw.edu.pl/english

⇑Definitions and quotes

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

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New Media

New media are forms of media that are native to computers, computational and relying on computers for distribution. Some examples of new media are websites, mobile apps, virtual worlds, multimedia, computer games, human-computer interface, computer animation and interactive computer installations.

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Psychology

Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.

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Marketing

By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.

Bill Hicks (1961 - 1994), "Revelations" (1992)

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Psychology

For it still seemed to me “that it is not we who sin, but some other nature sinned in us.” And it gratified my pride to be beyond blame, and when I did anything wrong not to have to confess that I had done wrong. … I loved to excuse my soul and to accuse something else inside me (I knew not what) but which was not I. But, assuredly, it was I, and it was my impiety that had divided me against myself. That sin then was all the more incurable because I did not deem myself a sinner.

Augustine, Confessions, A. Outler, trans. (Dover: 2002), p. 77

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Marketing

Ads are the cave art of the twentieth century.

Marshall McLuhan (1911-1980), Culture Is Our Business (1970)

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