Marketing 5.0 in the Era of Digital Communication

Marketing 5.0 w erze komunikacji cyfrowej

Master's

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Marketing 5.0 in the Era of Digital Communication at Civitas »
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⇑Marketing 5.0 in the Era of Digital Communication at Civitas

Field of studies: Management

Language: Polish Studies in Polish

Subject area: economy and administration

Kind of studies: full-time studies, part-time studies

Description:
pl

University website: www.civitas.edu.pl/en/

⇑Definitions and quotes

Communication

Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

Wikipedia

Digital

Digital usually refers to something using digits, particularly binary digits.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

Marketing is far too important to be left only to the marketing department!.

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

Wikiquote

Marketing

The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.

Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Wikiquote

Marketing

The future of marketing belongs to honest information, accurate data and clear claims based on truth.

Patrick Dixon Building a Better Business (2005)