Łódź, Poland

E-Business and Modern Marketing

E-biznes i nowoczesny marketing

Master's
Table of contents
Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.puw.pl

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208
Marketing
The future of marketing belongs to honest information, accurate data and clear claims based on truth.
Patrick Dixon Building a Better Business (2005)

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