Łódź, Poland

Information Architecture and Digital Marketing

Architektura informacji i digital marketing

Master's
Field of studies: Polish Philology
Language: PolishStudies in Polish
Subject area: engineering and engineering trades
Kind of studies: part-time studies
Studies online Studies online
  • Description:

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University website: www.puw.pl
Architecture
Architecture is both the process and the product of planning, designing, and constructing buildings or any other structures. Architectural works, in the material form of buildings, are often perceived as cultural symbols and as works of art. Historical civilizations are often identified with their surviving architectural achievements.
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Information
Information is any entity or form that provides the answer to a question of some kind or resolves uncertainty. It is thus related to data and knowledge, as data represents values attributed to parameters, and knowledge signifies understanding of real things or abstract concepts. As it regards data, the information's existence is not necessarily coupled to an observer (it exists beyond an event horizon, for example), while in the case of knowledge, the information requires a cognitive observer.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Architecture
Architects and engineers are among the most fortunate of men since they build their own monuments with public consent, public approval and often public money.
John Prebble, in Disaster at Dundee, 1956. p. 16.
Architecture
The true architectural art, that art toward which I would lead you, rests, not upon scholarship but upon human powers; and, therefore, it is to be tested, not by the fruits of scholarship, but by the touch-stone of humanity.
Louis Sullivan, Kindergarten Chats (1918) Ch. 10 : A Roman Temple
Architecture
The modern age has in most cases failed with the rebuilding of old cities destroyed in the war and shown itself incapable of recreating the complex grain of places which took centuries to evolve. Clearly our modern architectural vocabulary just isn't up to the job.
Dieter Scholzel (architect); reported in Friends of Dresden declarations (2003).

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