Public
In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the Öffentlichkeit or public sphere. The concept of a public has also been defined in political science, psychology, marketing, and advertising. In public relations and communication science, it is one of the more ambiguous concepts in the field. Although it has definitions in the theory of the field that have been formulated from the early 20th century onwards, it has suffered in more recent years from being blurred, as a result of conflation of the idea of a public with the notions of audience, market segment, community, constituency, and stakeholder.
Security
Security is freedom from, or resilience against, potential harm (or other unwanted coercive change) from external forces. Beneficiaries (technically referents) of security may be persons and social groups, objects and institutions, ecosystems, and any other entity or phenomenon vulnerable to unwanted change by its environment.
Order
Chaos provides order. Chaotic agitation and motion are needed to create overall, repetitive order. This ‘order through fluctuations’ keeps dynamic markets stable and evolutionary processes robust. In essence, chaos is a phase transition that gives spontaneous energy the means to achieve repetitive and structural order.
L.K. Samuels, In Defense of Chaos: The Chaology of Politics, Economics and Human Action, Cobden Press (2013) p. 135.
Order
For the world was built in order
And the atoms march in tune;
Rhyme the pipe, and Time the warder,
The sun obeys them, and the moon.
Ralph Waldo Emerson, Monadnock, Stanza 12; reported in Hoyt's New Cyclopedia Of Practical Quotations (1922), p. 574.
