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Cracow, Poland
Krakow University of Economics

Marketing and Market Communication

Marketing i komunikacja rynkowa

Bachelor's
Table of contents

⇑Marketing and Market Communication at UEK

Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
University website: uek.krakow.pl

⇑Definitions and quotes

Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Wikipedia
Market
Market (economics)
Wikipedia
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Wikipedia
Marketing
The flaw of target marketing is that it assumes people are indifferent to variety. Suburban white boys won't listen to Rap because supposedly they can't relate to urban black youths hopping around to all beat and no melody. What we get is music segregation on the airwaves and the record racks.
Richard Menta, in: Three Lawsuits and a Funeral - 11/30/2001
Wikiquote
Market
The code-speak phrase "limit the influence of market forces" really means to arrange things OTHERWISE by leaving everything to free-market equilibration. A simple illustration is where a state wishes simply to defend its existence. This may call for various concepts of national self-sufficiency so that, for example, Japan may choose not to become entirely an importer of rice!
John Forbes Nash, on question "In what sphere of life, if any, do you think it most important to limit the influence of market forces?", in "Nobel Laureates Offer Views on the Economy", Wall Street Journal (Sept. 3, 2004)
Wikiquote
Market
Original research in mathematics and science.
Clive W. J. Granger, on question "In what sphere of life, if any, do you think it most important to limit the influence of market forces?", in "Nobel Laureates Offer Views on the Economy", Wall Street Journal (Sept. 3, 2004)
Wikiquote

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