Szczecin, Poland

Sales and Marketing Manager

Menedżer sprzedaży i marketingu

Bachelor's
Table of contents
Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: full-time studies, part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.merito.pl/english/szczecin

Definitions and quotes

Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Sales
Sales is activity related to selling or the amount of goods or services sold in a given time period.
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13
Manager
When a manager asks for hard data, that's usually just his way of saying no.
Ward Cunningham (2004) Geek Noise
Marketing
The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.
Philip Kotler (1999), as cited in: Dennis Adcock, ‎Al Halborg, ‎Caroline Ross (2001), Marketing: Principles and Practice. p. 208

Contact:

ul. Jana i Jędrzeja Śniadeckich 3
70-224 Szczecin
tel. Admission Office 728 414 778
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