Nowy Sącz, Poland

Internet Advertising Specialist

Specjalista ds. reklamy internetowej

Bachelor's
Field of studies: Management
Language: PolishStudies in Polish
Subject area: economy and administration
Kind of studies: part-time studies
Studies online Studies online
  • Description:

  • pl
University website: www.uwe.edu.pl/pl
Advertising
Advertising is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement or "ad" for short.
Internet
The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing.
Specialist
A specialist is a person with great knowledge or skill in a particular field. It can also mean:
Advertising
Advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires.
E.S Turner, The Shocking History of Advertising, 1952
Advertising
Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.
J. B. Priestley, "The Disillusioned", 1929; in The Balconinny, and Other Essays, 1969, p. 30.
Advertising
It is never silent, it drowns out all other voices, and it suffers no rebuke, for is it not the voice of America? [...]
It has taught us how to live, what to be afraid of, how to be beautiful, how to be loved, how to be envied, how to be successful. ...
Is it any wonder that the American population tends increasingly to speak, think, feel in terms of this jabberwocky? That the stimuli of art, science, religion are progressively expelled to the periphery of American life to become marginal values, cultivated by marginal people on marginal time?
James Rorty, Our Master's Voice: Advertising (New York: John Day, 1934); pages 32-33, 70-72, 270.

Contact:

ul. Grunwaldzka 17,
33-300 Nowy Sącz
Tel. 18 44 99 100
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