Gdańsk, Poland

Digital Photography and Visual Marketing

Fotografia cyfrowa i marketing wizualny

Bachelor's
Language: PolishStudies in Polish
Subject area: arts
Kind of studies: full-time studies, part-time studies
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University website: www.merito.pl/english/gdansk
Digital
Digital usually refers to something using digits, particularly binary digits.
Digital Photography
Digital photography is a form of photography that uses cameras containing arrays of electronic photodetectors to capture images focused by a lens, as opposed to an exposure on photographic film. The captured images are digitized and stored as a computer file ready for further digital processing, viewing, digital publishing or printing.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Photography
Photography is the science, art, application and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor, or chemically by means of a light-sensitive material such as photographic film.
Photography
One should really use the camera as though tomorrow you'd be stricken blind. To live a visual life is an enormous undertaking, practically unattainable. I have only touched it, just touched it.
Dorothea Lange, as quoted in Dorothea Lange: A Visual Life (1994) by Elizabeth Partridge
Photography
My own eyes are no more than scouts on a preliminary search, or the camera's eye may entirely change my idea.
Edward Weston as cited in: Harold Evans, Edwin Taylor (1978) Pictures on a page: photojournalism and picture editing. p. 75
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33

Contact:

Aleja Grunwaldzka 238A
80-266 Gdańsk
Tel. 58 522 75 00


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