Warsaw, Poland

Marketing and PR

Marketing i PR

Language: Polish Studies in Polish
Subject area: economy and administration
University website: www.merito.pl/english/warszawa
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
Give them quality. That's the best kind of advertising in the world.
Milton Hershey. Interview with Abe Heilman, 1953. Paul Wallace Research Collection, Accession 97004, Box 2, Folder 24; Hershey Community Archives, Hershey, PA, USA.
Marketing
Another forerunner of modern organization theorists was Andrew Ure, a professor of chemistry. An enthusiastic proponent of “the factory system,” Ure (1835) took a step beyond Adam Smith. Whereas Smith’s pin factory was solely an example of division of labor, Ure pointed out that a factory poses organizational challenges. He asserted that every factory incorporates “three principles of action, or three organic systems”: (a) a “mechanical” system that integrates production processes, (b) a “moral” system that motivates and satisfies the needs of workers, and (c) a “commercial” system that seeks to sustain the firm through financial management and marketing. Harmonizing these three systems, said Ure, was the responsibility of managers.
William H. Starbuck (2005). "The Origins of Organizational Theory," p. 149-150
Marketing
Marketing is far too important to be left only to the marketing department!.
David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

Contact:

ul. Łabiszyńska 25
Targówek
03-204 Warszawa
tel. 22 256 23 00

Biuro Rekrutacji studiów I, II stopnia
Tel.: 22 256 23 04
E-mail: rekrutacja@wsb.warszawa.pl

Dział Studiów Podyplomowych i Szkoleń
Tel.: 22 256 23 17
E-mail: dsp@wsb.warszawa.pl
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