Warsaw, Poland

Building an effective personal brand using digital channels

Budowanie efektywnej marki osobistej z wykorzystaniem kanałów digital

Language: Polish Studies in Polish
University website: www.kozminski.edu.pl/en/
Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands.
Building
A building, or edifice, is a structure with a roof and walls standing more or less permanently in one place, such as a house or factory. Buildings come in a variety of sizes, shapes, and functions, and have been adapted throughout history for a wide number of factors, from building materials available, to weather conditions, land prices, ground conditions, specific uses, and aesthetic reasons. To better understand the term building compare the list of nonbuilding structures.
Digital
Digital usually refers to something using digits, particularly binary digits.
Building
Dancing and architecture are the two primary and essential arts. The art of dancing stands at the source of all the arts that express themselves first in the human person. The art of building, or architecture, is the beginning of all the arts that lie outside the person; and in the end they unite.
Havelock Ellis, The Dance of Life (1923).
Building
I do not believe that ever any building was truly great, unless it had mighty masses, vigorous and deep, of shadow mingled with its surface.
John Ruskin, The Seven Lamps of Architecture (1849), chapter III, paragraph 24.
Building
I knew, as everyone knows, that the easiest way to attract a crowd is to let it be known that at a given time and a given place some one is going to attempt something that in the event of failure will mean sudden death. That's what attracts us to the man who paints the flagstaff on the tall building, or to the 'human fly' who scales the walls of the same building.
Harry Houdini As quoted in The Life and Many Deaths of Harry Houdini‎ (1993) by Ruth Brandon, p. 153

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Jagiellonska St. 57/59
03-301 Warsaw, Poland
phone: +48 22 519 22 69
admission@kozminski.edu.pl
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