Warsaw, Poland

Content marketing basics – build your image, achieve your goals

Content marketing w pigułce - dbaj o wizerunek, realizuj cele

Language: Polish Studies in Polish

Subject area: economy and administration

University website: www.kozminski.edu.pl/en/

Image

An image (from Latin: imago) is an artifact that depicts visual perception, for example, a photo or a two-dimensional picture, that has a similar appearance to some subject—usually a physical object or a person, thus providing a depiction of it.

Wikipedia

Marketing

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.

Wikipedia

Marketing

I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.

Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

Wikiquote

Image

When the crucified Jesus is called the 'image of the invisible God', the meaning is that this is God, and God is like this.

David Lauber, Barth on the Descent Into Hell: God, Atonement and the Christian Life, Ashgate, 2004, p. 114.

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Image

I believe that robotic thinking helps precision of psychological thought, and will continue to help it until psychophysiology is so far advanced that an image is nothing other than a neural event, and object constancy is obviously just something that happens in the brain.

Edwin Boring (1946). Mind and Mechanism; Cited in: Melford E. Spiro (1992) Anthropological Other Or Burmese Brother?: Studies in Cultural Analysis. p. 68.

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list - Short courses - Kozminski University