Wrocław, Poland

Psychology in Marketing Communication

Psychologia w komunikacji marketingowej

Language: Polish Studies in Polish
Subject area: social
Studies online Studies online
University website: english.swps.pl
Communication
Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Psychology
Psychology is the science of behavior and mind, including conscious and unconscious phenomena, as well as feeling and thought. It is an academic discipline of immense scope and diverse interests that, when taken together, seek an understanding of the emergent properties of brains, and all the variety of epiphenomena they manifest. As a social science it aims to understand individuals and groups by establishing general principles and researching specific cases.
Psychology
Unlike the physicist, the psychologist … investigates processes that belong to the same order — perception, learning, thinking — as those by which he conducts his investigation.
Morris R. Cohen, Reason and Nature (1953), p. 81
Psychology
Psychology has a long past, but only a short history.
Herman Ebbinghaus, cited in: Edwin Boring (1929) A History of Experimental Psychology p. ix
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315

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