Bochnia, Poland

Effective Marketing Online – Analysis, Tools, Methods

Skuteczny marketing w sieci - analiza, narzędzia, metody

Language: Polish Studies in Polish
Subject area: economy and administration
University website: stsw.edu.pl/bochnia
Analysis
Analysis is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (384–322 B.C.), though analysis as a formal concept is a relatively recent development.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Marketing
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
Peter Drucker in: Philip Kotler Standing Room Only: Strategies for Marketing the Performing Arts, Harvard Business Press, 1 January 1997, p. 33
Analysis
The word Analysis signifies the general and particular heads of a discourse, with their mutual connections, both co-ordinate and subordinate, drawn out into one or more tables.
Isaac Watts, reported in Austin Allibone ed. Prose Quotations from Socrates to Macaulay. (1903), p. 34
Marketing
Until I came to IBM, I probably would have told you that culture was just one among several important elements in any organization's makeup and success — along with vision, strategy, marketing, financials, and the like... I came to see, in my time at IBM, that culture isn't just one aspect of the game, it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.
Louis V. Gerstner, Jr. Who Says Elephants Can’t Dance? (2002)
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