Association of Students of Asia and the Pacific

The PAX results reflect the BBC’s ongoing commitment to and investment in Asia, a region that has long been a key market for the channel and one where we are proud to be enjoying such success. BBC World News has revamped its output in Asia, including the successful launch of weekday programme Newsday, presented live from London and Singapore, and introduced specially commissioned series, such as Mishal Husain Meets and Thailand Direct. And as viewers across Asia demonstrate a growing appetite for global news, they’re increasingly turning to BBC World News and BBC.com/news for trusted and impartial coverage of global and local events. Viewers have plenty to look forward to in the coming months as BBC World News moves to its new base in Central London. New HD studios, dynamic presentation and state-of-the-art graphics will enhance the viewing experience and showcase the BBC’s established journalistic credentials in an engaging and compelling way. --Jim Egan, COO of BBC Global News.

The growth in the customer base is in Asia and that’s influenced our thinking on where we invest.

While no man in his right mind would advocate sending our ground forces into continental China and such was never given a thought, the new situation [Korea] did urgently demand a drastic revision of strategic planning if our political aim was to defeat this new enemy as we had defeated the old.