Warsaw, Poland

Marketing & Management Project Student Research Club

Studenckie Koło Naukowe Projekt Marketing & Zarządzanie

Subject area: economy and administration
University website: www.merito.pl/english/warszawa
Management
Management (or managing) is the administration of an organization, whether it is a business, a not-for-profit organization, or government body. Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees (or of volunteers) to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources. The term "management" may also refer to those people who manage an organization.
Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Research
Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological, etc.
Management
Administration is the most obvious part of government; it is government in action; it is the executive, the operative, the most visible side of government, and is of course as old as government itself.
Woodrow Wilson, "The Study of Administration," Political Science Quarterly, Vol. 2, No. 2 (June, 1887), pp. 197-222.
Marketing
I believe we are born with our minds open to wonderful experiences, and only slowly learn to limit ourselves to narrow tastes. We are taught to lose our curiosity by the bludgeon-blows of mass marketing, which brainwash us to see "hits," and discourage exploration.
Roger Ebert in: Jonathan Silverman, ‎Dean Rader (2005), The world is a text, p. 315
Management
The worker is not the problem. The problem is at the top! Management!
W. Edwards Deming (1993, p. 54) cited in: Melanie M. Minarik (2008) Building Knowledge Through Sensemaking. p. 13

Contact:

ul. Łabiszyńska 25
Targówek
03-204 Warszawa
tel. 22 256 23 00

Biuro Rekrutacji studiów I, II stopnia
Tel.: 22 256 23 04
E-mail: rekrutacja@wsb.warszawa.pl

Dział Studiów Podyplomowych i Szkoleń
Tel.: 22 256 23 17
E-mail: dsp@wsb.warszawa.pl
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