Marketing
Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing is one of the premier components of Business Management - the other being innovation.
Research
Research comprises "creative and systematic work undertaken to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories. A research project may also be an expansion on past work in the field. Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological, etc.
Research
Research is something that everyone can do, and everyone ought to do. It is simply collecting information and thinking systematically about it. The word ‘research’ carries overtones of abstruse statistics and complex methods, white coats and computers. Some social research is highly specialised but most is not; much of the best research is logically very straightforward. Useful research on many problems can be done with small resources, and should be a regular part of the life of any thoughtful person involved in social action.
Raewyn Connell et al. (1975). How to do small surveys – a guide for students in sociology, kindred industries and allied trades. School of Social Sciences. Flinders University. p. 1.
Market
If an exchange between two parties is voluntary, it will not take place unless both believe they will benefit from it. Most economic fallacies derive from the neglect of this simple insight, from the tendency to assume that there is a fixed pie, that one party can gain only at the expense of another.
Milton Friedman, Free to Choose (1980), Chapter 1
